HOW CADILLAC BECAME “THE STANDARD OF THE WORLD”

HOW CADILLAC BECAME “THE STANDARD OF THE WORLD”

Founded more than a 100 years ago in Detroit, Cadillac has stood for uncompromising performance, daring design and groundbreaking technology. From developing the world’s first electric self-starting engine and pioneering the integration of computer technology into vehicles, to being the first to offer drivers a color other than black and creating the fastest family of production cars with the CTS-V Series, it’s all a part of our history. Learn more about this iconic American brand and how it has shaped—and continues to define—the automotive industry.